Social Media Marketing

12 week
2 Lessons
5 Enrolled
(0 Ratings)

Course Overview

Certainly! Here’s a comprehensive outline for a Social Media Marketing course:

Module 1: Introduction to Social Media Marketing

  • 1.1 Overview of Social Media Marketing (SMM)
    • Definition and importance of SMM
    • Impact of social media on businesses
  • 1.2 Key Social Media Platforms
    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn)
    • Choosing the right platforms for different businesses

Module 2: Social Media Strategy Development

  • 2.1 Setting SMM Objectives
    • Aligning social media goals with business objectives
    • Setting SMART goals
  • 2.2 Audience Identification and Persona Creation
    • Identifying target audiences
    • Creating audience personas
  • 2.3 Competitive Analysis
    • Analyzing competitors on social media
    • Identifying opportunities and challenges

Module 3: Content Creation and Curation

  • 3.1 Content Strategy
    • Developing a content calendar
    • Types of content (text, images, videos)
  • 3.2 Creating Engaging Content
    • Writing compelling copy
    • Design principles for social media graphics
  • 3.3 User-Generated Content (UGC)
    • Encouraging and leveraging user-generated content

Module 4: Social Media Advertising

  • 4.1 Paid Advertising on Social Media
    • Understanding different ad formats
    • Creating effective ad campaigns
  • 4.2 Targeting and Ad Budgeting
    • Audience targeting options
    • Budgeting and bidding strategies

Module 5: Community Building and Management

  • 5.1 Building a Social Media Community
    • Engaging with followers
    • Building brand advocates
  • 5.2 Social Media Listening
    • Monitoring brand mentions
    • Handling customer feedback and complaints

Module 6: Influencer Marketing

  • 6.1 Identifying Influencers
    • Tools and platforms for influencer discovery
    • Building relationships with influencers
  • 6.2 Running Influencer Campaigns
    • Collaborating with influencers
    • Measuring influencer marketing success

Module 7: Social Media Analytics

  • 7.1 Introduction to Social Media Analytics Tools
    • Using analytics platforms (e.g., Facebook Insights, Google Analytics)
    • Interpreting data and metrics
  • 7.2 Reporting and Optimization
    • Creating social media reports
    • Using data to optimize strategies

Module 8: Social Media and SEO

  • 8.1 Impact of Social Media on SEO
    • Social signals and search engine rankings
    • Integrating SMM with SEO strategies

Module 9: Legal and Ethical Considerations

  • 9.1 Privacy and Compliance
    • GDPR and other data protection regulations
    • Ethical considerations in social media marketing

Module 10: Emerging Trends in Social Media Marketing

  • 10.1 New Platforms and Features
    • Exploring emerging social media platforms
    • Staying updated on industry trends

Capstone Project

  • Social Media Marketing Campaign
    • Students develop and execute a comprehensive social media marketing campaign
    • Includes planning, execution, and analysis

Additional Resources and Industry Trends

  • Staying Updated
    • Continuous learning in the dynamic field of social media marketing
    • Industry trends and emerging technologies

This course outline covers a range of topics to provide participants with a well-rounded understanding of social media marketing strategies and tactics. Practical exercises, case studies, and real-world examples should be integrated throughout the course for hands-on learning.

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